What is the best email marketing software?

Email marketing is one of the lynchpins of digital marketing that has surpassed the traditional means of advertisements. To select this cost-effective marketing tool, though, requires extensive research. Worry not, for we have compiled a list of the best five email marketing software so that you can expand the reach of your business in no time. 

The need for effective email marketing

There are several reasons why a business should opt for email marketing. Prime amongst the reasons is the cost-effective nature of these tools, which allow you to follow up with customers and make new ones with the click of a button. This tool also boasts impressive ROI numbers so that your time and money get the proper return on the investment made.

The best email marketing softwares

Let’s dive into the best email marketing tools that also happen to be free, and will undoubtedly suit small businesses. Moreover, there are also paid options in these tools so that if the volume of emails is large, you can choose an appropriate one. 

HubSpot Email Marketing

The top of the list contains a well-known email marketing tool that small and large businesses use alike. However, this tool is also available in a free mode that allows small businesses to benefit from the excellent email automation mechanism it excels in. 

The HubSpot Email Marketing tool is equipped with all the necessary features to let your business blossom. Whether you want to target repeat customers or attain new ones, the tool lets you optimize your strategy by feeding relevant data. 

Moreover, the tool also has a remarkably fresh outlook with a neat interface. The ease of creating emails through presets and templates makes this one of the best email marketing tools out there. You can also track how customers are responding to the emails and therefore make quick adjustments. 

Omnisend 

Another tool in the market is Omnisend, which is a relatively recent addition to the group. Still, the software provides a comprehensive one-window operation for eCommerce websites looking to excel and expand their businesses. The free version, however, caters only to email marketing. 

The free email marketing is still quite an excellent solution for many businesses as it also accounts for behavioral triggers and adjusts the automated messages accordingly. The focus on eCommerce makes the resulting emails quite catchy and will lure the users to a buying spree. Additional innovations such as the wheel of fortune, coupons, and birthday discounts make it a prime tool for eCommerce sellers. 

Sendinblue 

Sendinblue is one of the best transactional email services on the web as it is built on reliability. With a deliverability rate of 98%, you can rest assured that your marketing emails reach their intended targets. Moreover, with simple designs and plenty of templates at your disposal, you can create user-friendly email designs.

Another feature working in favor of this software is the several additional features on top of the automated emails it generates. There is analytics where you can easily receive user interaction knowledge and A/B testing for a more targeted approach to users. 

Mailchimp 

A veteran of the email marketing software in the market, Mailchimp is renowned for its simplicity and efficient usage. The free plan offers the usual features with email marketing at its center. Creating emails and scheduling them is easy as it comes.

For an email marketing tool, Mailchimp is quite intuitive with certain insights into customer behaviors. These insights help you to plan your automated emails accordingly. Moreover, the automated emails are batched to match the journey of the customer from a new customer to a recurring one. 

MailerLite

One of the most cost-effective tools on the market is MailerLite, which allows you to send up to 12000 emails per month to less than 1000 contacts. It is, therefore, convenient for startups, freelancers, and personal ventures. For more extensive email automation, you can always select the paid version. 

A user-friendly interface allows you to design the emails quickly and in a responsive manner. Reports are also generated regarding your campaigns so that you can stay abreast of the response from users on the automated emails sent.