At Bellus Labs, our main objective is to support entrepreneurs in establishing successful private label skincare businesses. While offering small businesses the opportunity to sell custom-branded merchandise is a significant step towards achieving this goal, it alone is not sufficient.
Expanding your marketing strategy to incorporate video content might initially appear complex, but it can be accomplished without excessive time or financial investments. All you need is basic video equipment and a captivating presence to unlock the following advantages:
Tip #1: Perfect the lighting
Let’s begin with lighting for product photography. Without proper lighting, your products and background won’t appear as they do in person. According to Tony Northrup from the Digital Photography School, “A white background without light doesn’t appear white in the photo; it appears grey.”
You have two options for lighting: studio lighting or natural lighting. The choice depends on the product you’re photographing, the intended purpose of the photo, and the platform where you’ll be showcasing it.
Natural lighting works exceptionally well for product photos featuring edible items, people, and clothing. These natural-looking photos are ideal for social media platforms like Instagram.
Tip #2: Embrace the tripod
Tripods may sound nerdy or unnecessary, but they make a significant difference in the clarity and quality of your product photography. They are neither expensive nor challenging to use!
A tripod stabilizes your camera, eliminating shaky hands and resulting in sharper, professional-looking product photos. It’s a must-have tool for achieving high-quality results.
Tip #3: Seek inspiration from beloved brands
Drawing inspiration from others is always beneficial. You probably have some favorite brands in mind. Take a look at their product photography and consider how you can adapt similar shots or techniques for your own products.
For example, if you run a local women’s boutique, explore your favorite women’s clothing brands on Instagram and analyze what you love about their product photos. Let’s say you’re inspired by JCrew’s post showcasing a monochromatic color scheme and a simple background that emphasizes the product. Can you create something similar with your own products?
By following these beginner-friendly product photography tips, you’ll be well on your way to capturing stunning images that showcase your products in the best possible light.
